In 2024, my husband — a surgeon — left his group practice to go independent. Non-compete. No patient list. No guaranteed income.
I built his brand, designed his website, created his marketing plan, and mapped out a referral strategy that worked around the non-compete. He hit $239K in his first 90 days and over $1M in his first year.
That experience confirmed what 20 years in design and marketing had already taught me: most medical practices are being marketed by people who’ve never been inside one.
I’ve spent two decades building brands — logos, websites,signage, campaigns — across industries. But healthcare is where I stay now, because the gap between what physicians deserve and what most agencies deliveris massive. I know what a pro-forma needs to look like to get funded.
I know how non-competes actually work in practice. I know that a beautiful website means nothing if Google can’t find it.
If you’re a physician thinking about going independent, or you already have and the marketing isn’t working — I’ve been where you are. Let’s talk.
