The Practice Startup Checklistfor Surgeons
A 12 month timeline, a phase by phase checklist, and the parts most startup guides skip.
Written by Ashley Gay, who opened a surgical practice with her husband and now builds the brand, website, and local search presence for independent physician practices.
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What's inside
Most guides to opening a practice are written by banks, accountants, and EHR companies. They cover financing and entity structure well, and they stop right around the point where patients start looking for you.
This one runs the full twelve months, from noncompete to open date to the first 90 days. It was written by someone who did it, not someone who sells software to people who did.
This one runs the full twelve months, from noncompete to open date to the first 90 days. It was written by someone who did it, not someone who sells software to people who did.
A sample 12 month timeline showing how legal, branding, and operations overlap
Phase by phase checklists for each stage
What credentialing does to your open date, and how to plan around it
The branding and website decisions that determine whether patients can find you on day one
Patient experience touches (waiting room, signage, the details patients actually notice)